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Proceeding of International Conference on Information Technology and Business : Information technology development to support business industry / International Conference on Information Technology and Business
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Jenis Bahan : Monograf (teks) (volume)
Kreator : International Conference on Information Technology and Business
Penerbitan : Institut Informatika dan Bisnis Darmajaya, Bandar Lampung
No. Panggil : CB[G]-D.08 2016-850
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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King
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Isi : The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index.
Jenis Bahan : Monograf (teks) (volume)
Kreator : King, Katie, 1967- (penulis)
Penerbitan : Kogan Page Ltd
No. Panggil : 658.800 285 63 KIN u
Konten Digital : Tidak Tersedia
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