Building brands directly : creating business value from customer relationship / Stewart Pearson

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Jenis Bahan	Monograf
Judul	Building brands directly : creating business value from customer relationship / Stewart Pearson
Judul Asli
Judul Seragam
Pengarang	Pearson, Stewart
Edisi
Pernyataan Seri
Penerbitan	London : Macmillan Press, 1996
Deskripsi Fisik	xvi, 431 hlm. ; 25 cm.
Jenis Isi
Jenis Media
Jenis Wadah
Informasi Teknis
ISBN	0-333-63907-3
ISSN
ISMN
Subjek	Manajemen pemasaran
Abstrak
Catatan	Indeks Bibliografi : hlm. 409-415
Bahasa	Inggris
Bentuk Karya	Bukan fiksi
Target Pembaca	Umum
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