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Jenis Bahan Monograf
Judul Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg
Judul Asli
Judul Seragam
Pengarang Lovelock, Christopher H.
Lovelock, Christopher H.
Weinberg, Charles B.
Edisi
Pernyataan Seri Mc Graw-Hill series in marketing
Penerbitan New York : McGraw-Hill, 1986
Deskripsi Fisik xxxix, 628 hlm. : ilus. ; 24 cm.
Jenis Isi
Jenis Media
Jenis Wadah
Informasi Teknis
ISBN 0-07-038786-9
ISSN
ISMN
Subjek Pemasaran - Studi kasus
Abstrak
Catatan
Bahasa Inggris
Bentuk Karya Bukan fiksi
Target Pembaca Umum
Lokasi Akses Online
 
 

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