APA Format
Arnold, David. (1992).
The handbook of brand management /David Arnold
. Massahusetts :: Addison-Wesley,.
MLA Format
Arnold, David.
The handbook of brand management /David Arnold
. Massahusetts :: Addison-Wesley,, 1992
Chicago Format
Arnold, David. The handbook of brand management /David Arnold. Massahusetts :: Addison-Wesley,, 1992.