Davis, Scott M.; Aaker, David A.. (2000). Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker. San Fransisco :: Jossey-Bass,.
Davis, Scott M.; Aaker, David A.. Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker. San Fransisco :: Jossey-Bass,, 2000
Davis, Scott M.; Aaker, David A.. Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker. San Fransisco :: Jossey-Bass,, 2000.