APA Format
Aaker, David A.; Batra, Rajev; Myers, John G.. (1992.).
Advertising management / David A. Aaker, Rajev Batra, John G. Myers
. London :: Prentice-Hall International,.
MLA Format
Aaker, David A.; Batra, Rajev; Myers, John G..
Advertising management / David A. Aaker, Rajev Batra, John G. Myers
. London :: Prentice-Hall International,, 1992.
Chicago Format
Aaker, David A.; Batra, Rajev; Myers, John G.. Advertising management / David A. Aaker, Rajev Batra, John G. Myers. London :: Prentice-Hall International,, 1992..