Blue ocean strategy : how to create uncentested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

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Jenis Bahan	Monograf
Judul	Blue ocean strategy : how to create uncentested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne
Judul Asli
Judul Seragam
Pengarang	Kim, W. Chan Mauborgne, Renee
Edisi
Pernyataan Seri
Penerbitan	Boston : Harvard Business School Press, 2005
Deskripsi Fisik	xi, 240 hlm. ; 22 cm.
Jenis Isi
Jenis Media
Jenis Wadah
Informasi Teknis
ISBN	1-59139-619-0 (hardcover; alk paper) 1591396590
ISSN
ISMN
Subjek	Pemasaran
Abstrak
Catatan	Indeks Bibliografi : hlm. 223 -229
Bahasa	Inggris
Bentuk Karya	Bukan fiksi
Target Pembaca	Umum
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