Churchill and America / Martin Gilbert Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr Selling : building partnership / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner Marketing : Creating value for customers / Gilbert A. Churchill, Jr. J. Paul Peter Basic marketing research / Gilbert A. Churchill, Jr Marketing research : methodological foundations / Gilbert A. Churchill, Jr.Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, JrInternational marketing / Philip R. CateoraInternational marketing / Philip R. CateoraInternational marketing / Philip R. Cateora